In the heart of Dublin city last night, amidst the blustery downpours of rain, there was a little, warm, rustic haven filled with hay bales, watering cans, bunting and illustrated canvases, the perfect backdrop for our highly anticipated Strong Roots event! For weeks we have been carefully planning and preparing the launch of our Keep Digging campaign – Adventures of a Food Truck with a Blank Cookbook webseries and our new Ripened Avocado Halves. We wanted to ensure everyone watched the first episode in true Strong Roots style!
We transformed a section of the Fruit, Vegetable and Flower Market into an earthy, garden party with large canvases dotted along the sidelines, showcasing the beautifully illustrated Strong Roots recipes to be found in our own blank cookbook. The idea behind the blank cookbook is for people to add in their own Strong Roots recipes through drawing, painting or doodling it in, adding their own personal touch. The book is meant to be shared, go on a journey, bring people and their ideas together. As well as displaying our own illustrated recipes, we gave a blank cookbook to each guest, so they too can begin their own Strong Roots cookbook.
The stage was flanked by our new food truck from which we served our Kale & Quinoa Burgers on a jalapeño bun, topped with sriracha and guacamole made from our new Ripened Avocado Halves, with a side of Sweet Potato Fries.
With the stage set and food cooked, the guests began to arrive and the party kicked off. Mingling in the crowd were Marcus and Katie, the stars of the series, as well as Natural Born Feeder author, Rozanna Purcell, and Snapchat personality, James Kavanagh, with James taking over our Instagram for the night. As people tucked into their Strong Roots meal, anticipation began to mount for the first screening of the new Strong Roots web series.
Our CEO Sam took to the stage, thanked everyone for coming and gave a few words on the company, new product and first webisode. Then, showtime! The first episode saw Marcus and Katie head to Tedfest, create a new Strong Roots recipe and get up to all sorts of hijinks with a few nuns!
We enjoyed every minute of the night which was made even more memorable by all our amazing guests, so thank you for coming everyone! You can catch the next webisode on our YouTube channel and let us know if you’ve tried our new Ripened Avocado Halves in the comments.
Check out the first episode below: